New season style inspiration for SS17

Bored of the sales? Well you’ll be glad to hear February is the perfect time to update your wardrobe, casting off your trusty polo neck and wintery coats, and embracing new staples for the season ahead.

We’re sharing with you some of the hottest trends hitting the shops right now at Telford Shopping Centre.


Gingham has been given a new lease of life and is set to be big for 2017! From frill-edge shorts to ruffle tops, the classic fabric has been modernised for the new season. Pair with creams or whites to keep your look fresh and modern or opt for an off the shoulder Bardot styled top to nail transitional SS17 dressing.

Left to right: Topshop gingham mensy trousers, New Look navy gingham peplum top, Miss Selfridge gingham bardot top

Pink Lady

Pink flooded the SS17 catwalks, and the high street is following suit. Colour block bright fuchsia tones with a statement crop pant or a simple hoodie, or go for a tonal look with a structured blazer or slouchy tee paired with your favourite jeans.

Left to right: H&M quilted satin bomber jacket, Zara frilled top, River Island bright pink lace front ruffle top


Anything goes this season, whether it’s ruffles, flutes, cropped, bunched or even oversized – bigger is definitely better for SS17. The detailed sleeve is definitely embracing the high street this season and should be the focal point of your look, adding that va-va-voom to your outfit!

Left to right: Marks and Spencer slash neck calypso 3/4 sleeve jumper, Oasis spot fluted sleeve knit, Topshop flute sleeve shift dress


Stripes never really go out of style, but this season you’ll find stripes popping up across the high street brighter and bolder than ever before!

Left to right: Marks and Spencer cotton silk striped long sleeve shirt, Dorothy Perkins multi coloured stripe v-back bodycon dress, Next Navy Stripe Dress


The slogan tee is back! Whether you’re looking for something political or sassy there’s plenty to choose from on the high street from band shirts to choker necks – it’s time to let your tee do the talking!

Left to right: River Island grey 'love' print choker neck t-shirt, Debenhams H! by Henry Holland pink 'Love It' slogan print t-shirt, New Look bright pink slogan print t-shirt


Floral embroidery was a big deal in 2016 and this trend is definitely stepping up the fashion stakes this year, with sewn patterns appearing everywhere from swing dresses to jeans, handbags to party heels, this desirable look is going nowhere soon!

Left to right: Quiz black flower embroidered mesh sleeve dress, New Look black suedette floral embroidered boots, Zara embroidered tulle t-shirt